TASK

Task

A solution was required by a company providing diy dinner packages. Ingridients – recipe – result.

With a limited budget it was necessary to convert visitors into loyal buyers given the multicultural characteristics of the target audience.

SOLUTION

Audience

We have proposed to create a personal menu for each customer taking into account religious beliefs, cultural eating habits, tastes, preferences and income levels.

Strategies

By using the information collected, we set up retargeted  and marketing automated features for 3 different segments to attract, retain and up sale!

We have divided the customer base into the parameters below to create a personalized menus by using freely available information in social networks and adviser websites.

Religious believes

Religious belief

Cultural habits in diet

Cultural Impact

Personal tastes and preferences

Tastes and preferences

Level of income

Money Factor

After setting up ads tailored to different groups, our system analyzes the behavior of each user who has seen the banner. After one week of gathering data, our system can exclude users with low probability of clicking an ad. This intern saves marketing budget!

RESULTS IN ORDER INCREASE (%)

  • Active People
  • Housewives
  • Introverts

Exercise regularly and simultaneously lead an active lifestyle

Mothers of large families who want to save time on cooking/shopping.

People who enjoy the comfort of their home more then going out.

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Subject


“Data Depot DMP just works. With a few clicks we’re able to launch promotional campaigns, targeted messaging, and even run A/B test without any development support.”

 Marketing Director, SuperBus.com


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