The main campaign goals:
Our client was seeking a solution for relatively low purchase completion rates.
Using data-based advertising strategy, we set up personalised offers in order to attract new audience on the website.
Afterwards, we collected information about visitors, group them by segments and established retention strategy.
So far we achieved the 55% increase in cart reactivation and 61% conversion rate from first-time visitors to buyers.
Read audience mind
We automatically collect: browser/OS hash, geo-IP-location, live actions and visits, page to page migration, linked User IDs and data from your booking/purchase engine.
Our web crawler delivers: social network profile links, gender, age, photo and interests based on feed and signed communities around the Internet.
System analyze data and creates visitors psychotype measuring factors like openness, conscientiousness, extraversion, agreeableness and neuroticism.
Different customers have different needs. It is impossible to run an efficient marketing campaign without knowing who are you targeting.
A proper segmentation allows you to differentiate message, channel and timing according to needs and wishes of your audience.
We grouped audience by preferences:
Electronics Home Decor For pets
Campaigns to design and run automated email, SMS or browser push campaigns